PPC Specialist

New York, United States Full-time

PPC/SEM Specialist/Account Manager

 

Summary

 

Vector Media Group is a full service digital agency of 40+ people in Manhattan's Flatiron District with great clients (Google, Airbnb, &pizza, Twelve South, Etsy, Uber, The Associated Press, New York City, St. Regis, Columbia University, and many others) and an incredible roadmap ahead.

Our mission is to partner with our clients to build long term relationships, and act as their agency of record across digital marketing, web design, and web development initiatives. We are process driven, client focused, passionate, and hungry for our next phase of growth.

We need someone who is passionate about Paid Search and Digital Marketing to help manage our growing roster of clients. The ideal candidate will not only be proficient in the latest and greatest techniques and ad formats, but will also have the ability to think strategically about projects and put together integrated paid media plans blending search, display, and remarketing. You’ll be working on multiple client accounts across a variety of industries and verticals, but you’ll always have the same goal: to get the client the best possible results at the lowest cost. You will be working to help craft and execute strategies, and will be responsible for all tasks associated with building and optimizing SEM campaigns. The right candidate will be able to multitask across diverse environments, communicate with clients and internal team members, and be dynamic enough to learn new technologies and processes.

 

The ideal candidate will have at least 3-4 years of direct SEM experience, either in-house or working for another agency. Mastery of the techniques used to excel on platforms such as Google AdWords, Microsoft adCenter, and Yahoo! Gemini, as well as Facebook is essential.

 

Responsibilities will include:

 

  • Managing and executing all aspects of PPC/SEM/Paid Social campaigns, including developing keyword and campaign strategy, ad and landing page testing, and bid and budget management

  • Analyzing and assessing the performance of campaigns, and translating quantitative and qualitative data into actionable insights and recommendations for revising campaign strategy

  • Communicating regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive and landscape intelligence

  • Preparing weekly and monthly performance reports for both clients and internal team leads to assess performance

  • Collaborating with our SEO team to identify the best keyword phrases to target in multi-dimensional digital marketing campaigns

 

Required Skills

 

  • Minimum of 2-3 years experience managing campaigns in Google AdWords, Microsoft adCenter, Facebook Ads, and other paid search platforms. Certification in these platforms is a major plus.

  • Experience using bid management platforms to help optimize campaigns (i.e., Acquisio, Marin, Kenshoo, SearchForce, etc)

  • Experience with web analytics platforms such as Google Analytics and SiteCatalyst

  • Advanced experience using spreadsheets and bulk editing tools to make large account-wide changes and to build a significant number of campaigns at scale

  • Ability to generate and edit tracking codes and scripts for client delivery

  • Ability to communicate directly with clients, both verbally and in writing

 

We Offer

 

  • A creative environment to do the best work of your career.

  • An amazing team of developers, designers, marketers, project managers, and the occasional four-legged office pet.

  • Lunch paid for by the company, every day, via your own Seamless account.

  • Flexible hours.

  • Flexible paid vacation policy.

  • Health, Dental, and Vision insurance.

  • Retirement plan with company matching

  • Perks and discounts from many stores and services-- cell phone bills, hotels, rental cars, gyms, etc...