Paid Media Specialist

New York, United States Full-time

We're Vector Media Group, a growing interactive agency located in the Flatiron District of Manhattan. Looking to work with awesome clients? Well, we've got an impressive list including Google, Airbnb, Etsy, The Associated Press, New York City, and Columbia University to name but a few. 

Our mission is to partner with our clients to build long term relationships, and act as their agency of record across digital marketing, web design, and web development. We are process driven, client focused, passionate, and hungry for our next phase of growth.

The role:
We need someone who is passionate about Paid Search/Display and Digital Marketing to help manage our growing roster of clients. The ideal candidate will not only be proficient in the latest and greatest techniques and ad formats, but will also have the ability to think strategically to put together integrated paid media plans blending search, display, and remarketing. You’ll be supporting multiple clients across a variety of industries and verticals, but you’ll always have the same goal: to get the client the best possible results at the lowest cost. You’ll be working to help craft and execute strategies, and will be responsible for all tasks associated with building and optimizing digital paid media campaigns.

The ideal candidate will have at least 2-3 years of direct paid media experience, either in-house or working for another agency. Mastery of the techniques used to excel on platforms such as Google AdWords, Microsoft adCenter, and Yahoo! Gemini, as well as Facebook is essential.

What you’ll do:

  • Managing and executing all aspects of Display/SEM/Paid Social campaigns, including developing keyword and campaign strategy, ad and landing page testing, and bid and budget management
  • Analyzing and assessing the performance of campaigns, and translating quantitative and qualitative data into actionable insights and recommendations for revising campaign strategy
  • Communicating regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive and landscape intelligence
  • Preparing weekly, monthly, and quarterly performance reports for both clients and internal team leads to assess and optimize performance
  • Collaborating with our SEO team to identify the best keyword phrases to target in multi-dimensional digital marketing campaigns

What you have:

  • Minimum of 2-3 years experience managing campaigns in Google AdWords, Microsoft adCenter, Facebook Ads, and other paid search platforms. Certification in these platforms is a plus.
  • Experience using bid management platforms to help optimize campaigns (i.e., Acquisio, Marin, Kenshoo, SearchForce, etc)
  • Experience with web analytics platforms such as Google Analytics or Adobe Analytics
  • Experience using spreadsheets and bulk editing tools to make large account-wide changes and to build a significant number of campaigns at scale
  • Ability to generate and edit tracking codes and scripts for client delivery
  • Ability to communicate directly with clients, both verbally and in writing

Benefits:

  • A creative environment to do the best work of your career.
  • An amazing team of developers, designers, marketers, project managers, and the occasional four-legged office pet.
  • Lunch paid for by the company, every day, via your own Seamless account.
  • Flexible hours.
  • Flexible paid vacation policy.
  • Health, Dental, and Vision insurance.
  • Retirement plan with company matching
  • Perks and discounts from many stores and services-- cell phone bills, hotels, rental cars, gyms, etc…